Beauty is good
Here is a priceless tip: want to succeed in business? Make people look good But what is beauty? It is many things, it can manifest itself physiologically or in appearance. Basically it is like an attractive force, and I think it is directly related to evolution. Beauty lives in time. An illustration: A new car is beautiful (not any car, granted). As it ages, the design ages as well. A newer car comes along and now the older car does not look so beautiful anymore. Some older car remain beautiful. It is a subjective experience. However I tried to illustrate how beauty, evolution and timeliness are related.